Simple SEO Explained

You know the web is the place to be no matter what business is.

So you find a website company, maybe a great graphic artist and pull out the checkbook. Boom - build the website, pay the bill and rush out the door ready to promote your fantastic business.

WOW - you search for your business name, there it is, at the top of Google's list. Yippeee!

Oops, that's a not simple SEO – that's the "know-it-already" customer that we all wished we had thousand's of!

Back in reality, Mary is surfing for your service but doesn't know your business name. Simple SEO is knowing what SHE types in the little search box when she is really looking for you!

If it's "Best realtor in Roseville", "great Sacramento loan broker", "online marketing specialist" — does your site show up?

How long will she look? What will she change? How will she narrow down the choices to find you?
These are great questions for Advanced SEO, not Simple SEO and we'll talk about that on an upcoming page, stay tuned!

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Search Engine Criteria

In order to stay visible, search engines look for three key ingredients for web design success:

• Fresh, new and keyword-rich content matching their users requests
• Links OUT of your site to other relevant information
• Links IN from other sites who are respected and relevant to your topic

People come to the web looking for help or information about a solution that you can deliver. If they don't know who you are but know what they want. Only you can connect your solution to their problem. The words you use, advertising you do and reminders sprinkled in all the right places..that brings them to you.

Know Your Critical Keywords

Potential clients type "soap", "realtor", "life insurance agent" into their search engine (Google, Yahoo, MSN, others). Now their screen displays either YOU... or the other guy... the competition.

But wait. You just spent $3000 on a website to be found. Nope, not on on the first page and maybe not on the first three…bye bye new customer. "What happened?"

Let's meet the "real" objective you had when you bought the website, which is to be found.

Keyword Optimization Services:

• Keyword Research and Analysis
• Update current pages where possible, create captivating content on new pages
• Extended keyword lists for future page creations
• Special tips and techniques to expand keyword flexibility and breadth
• Recurring research every 3 months to stay current and highly ranked within your industry and location

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SEO Friendly Links

Another critical factor to simple SEO is linking. Find inbound and outbound SEO friendly links relevant to your topic and interesting to your clients. Do not use link farms as paid links could negatively impact your page ranking.

Focus on legitimate links to respected and relevant sites that help your users in their quest for knowledge. They begin to trust you as a helpful resource. They'll read your new pages and emails, bookmark your site, purchase your services and hopefully share your information with friends.

Read more about my SEO Friendly Links Services!

Have you noticed how easy it is to see possibilities for other businesses but so hard to move your own forward?

Sometimes you are so busy actually executing your business, you choose to delay even small improvements to build your small business success. Other times you're just too close. That's why you call me to help.

Watching for Your Success,
Trace

Return to Home Page from Simple SEO

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Personally serving Rocklin, Roseville, Sacramento, El Dorado Hills and surrounding areas.